JioStar’s Kevin Vaz Urges Indian Government to Restore BARC TV Audience Ratings as Media Sector Hits $28.9 Billion
Leading Indian streamer JioStar’s Kevin Vaz has called on India’s government to immediately restore BARC audience ratings, using the inaugural address at the FICCI-Frames conference to warn that the data gap is leaving broadcasters, advertisers and agencies without dependable numbers heading into th