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What’s gone wrong at Nike? How the world’s sportswear giant lost its mojo

First reported 2026-10-02 10:39 UTC · Updated 2026-10-02 10:39 UTC · 1 independent source

It’s been a difficult few years for Nike. The largest sportswear brand on the planet, named after the ancient Greek goddess of victory, has been losing of late. Losing sales, losing customers and losing ground to its rivals. The one-time industry disruptor is now the establishment and in the middle…

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Who reported it

  1. 2026-10-02 10:39 UTCClub of Mozambique · clubofmozambique.com ↗

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