Early reportsWorld · Denmark

Lego named Denmark’s most valuable brand at 114 billion DKK

First reported 2026-10-20 10:01 UTC · Updated 2026-10-20 10:01 UTC · 1 independent source

Lego has Denmark’s most valuable brand, with an estimated value of 114 billion DKK, according to a report by British consultancy Brand Finance. The Danish toy company’s brand value increased by 54 percent from the previous year, business newspaper Børsen reported. Nordea placed second with a brand…

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  1. 2026-10-20 10:01 UTCCopenhagen Post · cphpost.dk ↗

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