DevelopingTech · Menlo Park, United States of America

Instagram chases YouTube with a push for longer, widescreen videos

First reported 2026-10-26 16:05 UTC · Updated 2026-10-26 16:57 UTC · 2 independent sources

Meta’s Instagram is trying to make itself a better place for watching and sharing longer-form entertainment content from digital creators, including testing out video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV. The moves are meant to position Instagram as a…

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Who reported it

  1. 2026-10-26 16:05 UTCThe Verge · theverge.com ↗
  2. 2026-10-26 16:57 UTCVariety · variety.com ↗

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