ConfirmedWorld · China

Hello Kitty owner Sanrio axes Japan show ties after China furore

First reported 2026-10-29 03:16 UTC · Updated 2026-10-29 06:38 UTC · 4 independent sources

Sanrio ends association with Netflix TV drama Vivant after Chinese state media decried portrayal of ruthless Chinese agents as a ‘deliberate smear’ The company behind the successful Hello Kitty franchise has apologised and ended its commercial tie-up with a Japanese TV drama after Chinese state…

Open on the live globe →

Who reported it

  1. 2026-10-29 03:16 UTCBBC · bbc.co.uk ↗
  2. 2026-10-29 04:15 UTCStraits Times · straitstimes.com ↗
  3. 2026-10-29 04:41 UTCSCMP · scmp.com ↗
  4. 2026-10-29 05:25 UTCClub of Mozambique same text as Straits Times · clubofmozambique.com ↗
  5. 2026-10-29 06:38 UTCGuardian · theguardian.com ↗

More from China

All events in China →