Early reportsBusiness · Пекін, China

Are my gen X peers the influencers the world has been waiting for? | Emma Beddington

First reported 2026-10-04 13:00 UTC · Updated 2026-10-04 13:00 UTC · 1 independent source

Their careers are peaking, they’re rich in money and time – and young people think they’re cool. But maybe it’s not as simple as that ‘Stop sleeping on gen X.” I heard this on TikTok recently. I misinterpreted it, with a guilty start, as: “Stop sleeping, gen X,” because I am 51 (peak X), so always…

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  1. 2026-10-04 13:00 UTCGuardian · theguardian.com ↗

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